Sony have introduced a new entry level digital camera in the form of the Cyber-Shot S730. It’s a 7.2 megapixel compact with 3x optical zoom, also sporting a high sensitivity of ISO 1250. A basic camera yes, but its aimed to be a good value for money entry level digital camera providing the quality that users expect of Sony. The Sony CyberShot S730 will be available from January 2008 for €139 / £99 / $199.
See the Sony UK website for more information.
Press release:
Start here for better-looking pictures: The great value new Sony Cyber-Shot S730
- 7.2 effective megapixels
- 2.4-inch LCD screen with wide viewing angle
- High Sensitivity ISO 1250 for reduced camera shake
- Easy-to-use on-screen function guide
- 3x optical zoom lens
Light, compact and easy to use, the new Cyber-shot S730 presents a great-value entry point to the world of digital photography.
While it’s remarkably affordable, the Cyber-shot S730 doesn’t compromise on imaging quality. There’s a Sony 3x optical zoom lens to bring distant objects closer, while pictures captured with the 7.2 effective megapixel sensor look crisp with superb detail – even when blown up to A3 size. Read the rest of this entry »
Earlier in September Sony released their new Digital SLR system, the Sony Alpha DSLR-A700. After Sony took the reigns of Konica Minolta’s camera division, many have been eagerly awaiting a high end DSLR from Sony and this seems to be the answer. Amongst the multitude of features this new model has a 12.2-megapixel Exmor™ CMOS sensor and a 5fps burst rate and a magnesium alloy construction. Sony has also released a vertical grip and a few new lenses alongside the A-700.
Sony’s Press release:
SONY’S NEW D-SLR CAMERA SETS HIGH PERFORMANCE STANDARDS
SAN DIEGO, Sept. 5, 2007 — Sony is expanding its a (Alpha) digital SLR system with the introduction of the DSLR-A700 camera, which is aimed at photo enthusiasts or serious photo hobbyists.
The new model features advanced imaging technologies and ultra-responsive operation, as well as a lightweight, dust- and moisture-resistant, magnesium alloy construction common to enthusiast-class D-SLR cameras.
Like Sony’s mainstream DSLR-A100 model, the new A700 unit incorporates Super SteadyShot® Inside image stabilization in the camera body and is compatible with most Minolta Maxxum® mount lenses in addition to Sony lenses.
“Discerning photo enthusiasts will be impressed with the rugged construction and outstanding performance of the A700, said Phil Lubell, director of marketing for digital cameras at Sony Electronics. “We also expect that this new camera will re-define the post-capture experience with HDMI™ output for high-quality playback of images on high-definition televisions.” Read the rest of this entry »
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